Jim Blakeley

Jim Blakeley provides business-to-business and industrial technology product and corporate marketing expertise. His areas of specialty include scientific and analytical instrumentation, semiconductors, and a wide variety of computer and networking products. For five years, he was a strategic marketing consultant with Silicon Valley-based market consulting firm Regis McKenna, Inc.

Mr. Blakeley’s product marketing experience includes established companies and start-up environments. He has marketed technology products through distribution, resellers, and to OEMs. Mr. Blakeley has held marketing management positions for a variety of computer and instrumentation companies, including Rockwell Semiconductor (now Conexant) and its market-leading communications chipsets.

At Regis McKenna, Inc., and for his current projects, Mr. Blakeley develops corporate positioning market assessments, and take-to-market strategies for leading technology companies in materials, components, subsystems, enterprise software, medical devices, and biotech. He has also assisted government/defense contractors with commercial market strategies. Mr. Blakeley teaches the Caltech Industrial Relations Center course, Taking Technology Products to Market, Strategies for Effective Positioning, Branding, and Launch. Listen to his current June 2009 webinar, Technology Marketing In Tough Times: To Lead Your Markets, Break the Rules.

His clients have included leading technology companies such as Applied Biosystems, Baker Hughes, ChevronTexaco, Cisco Systems, Guidant Corporation, Hewlett-Packard, IBM, Intel, Leybold Vacuum, Nortel Technology, SAP, and Sun Microsystems, as well as start-up companies in networking and biotech.

Mr. Blakeley holds an MBA from the University of California, Los Angeles, and a BS in chemistry from the University of Redlands.