Mary Abbazia

Mary Abbazia is managing director of Impact Planning Group (IPG). As a strategic marketer, she helps Fortune 1000 clients address specific market challenges and develop critical marketing skills. Ms. Abbazia leads business teams in launching new products and services, and in optimizing their existing value propositions. 

With over 20 years experience, she is an accomplished executive, educator, facilitator, and consultant. She works with over 500 managers annually worldwide. Ms. Abbazia serves a diverse group of industries including consumer goods, pharmaceuticals, medical devices, high tech, specialty chemicals, industrial supplies, telecommunications, and financial services.

Previously, she was vice president at The BASES Group (a division of AC Nielsen). She helped clients develop strategic marketing plans, determine pricing strategies, and accurately forecast demand. As a consultant at Perry, Lawson & Associates, a full-service marketing company, Ms. Abbazia guided clients in implementing new product launches. On the client side, she was a marketing manager at both Intel and Honey Hill Farms.

She teaches strategic pricing at the California Institute of Technology Industrial Relations Center. Strategic Pricing is one of three core courses in the Caltech Industrial Relations Center The Program for Technology Marketing certificate. She also teaches at Columbia University, and has taught at the University of California, Berkeley, and the University of Chicago.

Ms. Abbazia holds an MBA. She received her BS in managerial economics from the University of California, Davis.

Listen to Ms. Abbazia's September 2008 Technology Marketing Center executive interview Avoiding Technology Price Erosion; download her webinar with Mr. Tom Niehaus from February 2009, Smart Pricing Strategies in a Challenging Economy;  and Pricing for Green, with guest speaker, Tom Spitale, October 2008.