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Date

Credit Type

Certificate

Marketing Technology Products

Marketing Technology Products courses at Caltech IRC

The Caltech Industrial Relations Center's focus on technology products and building more innovative organizations gives you the competitive advantage in achieving technology product market leadership.

Apply our business to business marketing strategies for immediate impact at your organization.

See our technology marketing brochure

Scroll down to see which courses can help you.

Marketing Technology Products Solutions

Position and brand a company or product
Manage a product launch successfully
Assess growth opportunities and enter the correct market segment
Use voice of the customer and whole product tools to increase product value to customers
Create a value-based pricing strategy
Address price erosion situations

Strategic Marketing of Technology Products

Creating the Market-Driven Organization <Details>

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Strategic Pricing

Creating a Pricing Strategy for Increased Profits <Details>

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Taking Technology Products to Market

Strategies for Effective Positioning, Branding, and Launch <Details>

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