Marketing Technology Products

The Caltech Industrial Relations Center's focus on technology products and innovative organizations gives you the competitive advantage in achieving technology product market leadership.

Solutions to Your Marketing Challenges:

• Position and brand a company or product
• Manage a product launch successfully
• Assess the size of a market and enter the correct market segment
• Use voice of the customer and whole product tools to increase product value to customers
• Create a value-based pricing strategy
• Address price erosion situations

Strategic Marketing of Technology Products
Creating the Market-Driven Organization <Details>
REGISTER: Please select a course date: Oct 01, 2008 - Oct 03, 2008 $2,895.00 Feb 09, 2009 - Feb 11, 2009 $2,895.00 Jun 09, 2009 - Jun 11, 2009 $2,895.00 Oct 19, 2009 - Oct 21, 2009 $2,895.00

Strategic Pricing
Creating a Pricing Strategy for Increased Profits <Details>
REGISTER: Please select a course date: Sep 25, 2008 - Sep 26, 2008 $2,495.00 Jan 29, 2009 - Jan 30, 2009 $2,495.00 May 14, 2009 - May 15, 2009 $2,495.00 Sep 23, 2009 - Sep 24, 2009 $2,495.00

Taking Technology Products to Market
Strategies for Effective Positioning, Branding, and Launch <Details>
REGISTER: Please select a course date: Oct 06, 2008 - Oct 07, 2008 $2,495.00 Feb 12, 2009 - Feb 13, 2009 $2,495.00 May 12, 2009 - May 13, 2009 $2,495.00 Oct 22, 2009 - Oct 23, 2009 $2,495.00