Select R&D projects and build IP portfolios that generate higher profits and licensing revenues, protect business unit profits from competition, and contain costs in your company.
This course will help technical and business development managers working to leverage their IP portfolio. Your team will learn how to use powerful tools to master the business of intellectual property management:
Gain common understanding of how to build your IP portfolio
Direct technical investments
Leverage the results to achieve your organization's strategic objectives
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Benefits
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Contents
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Who Should Attend
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Instructor
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Hours & Credits
By Bringing This Course Into Your Company, Your Organization Will Benefit by Being Able to:
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Select breakthrough development projects using the highest leverage IP information
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Build IP portfolios that create maximum financial value
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Develop alternative strategies for extracting value from past development efforts
- Manage IP to align with your business strategy
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Aligning and Integrating Technical Development With Business and Licensing Processes
- Principles behind the business use of IP
- The five elements of managing intellectual property
- Metrics to evaluate your company’s intellectual property management process
- The four forms of intellectual assets and how they each create shareholder value
- Using intellectual property to select technology portfolios
- How IP is used during the product development life cycle
- How to manage a technical project to gain advantaged positions from patents, trade secrets,
trademarks, copyrights, and know-how, versus key competitors
Exercises: New business development scenarios illustrating an integrated IP approach
Building High-Value Intellectual Property Portfolios
- Criteria of a high value portfolio
- Segmenting a portfolio to show investments/benefits (Use Map)
- Patent, products, and revenue tables: weeding out patents not providing value
- Selecting the best development options (Value Map)
- Practical models for IP valuation
- Selecting the right indicators and metrics to assess your true strengths and weaknesses
Competitive Assessment of a New Corporate Initiative (Case Study)
- Distinguishing your project’s innovations from known prior art
- Looking at existing options to acquire art
- Determining the preliminary Strengths, Weaknesses, Opportunities, and Threats (SWOT) from candidate technical and business approaches
- Identifying ‘white space’ opportunities to leverage within and outside your company
- Identifying IP ‘sharks’ in the water around your new initiatives
Making Good Technology Investment Decisions
- Using IP to support open innovation
- Making it work for you: two real world examples
- Using key patent information to support breakthrough development programs
- Balancing your IP portfolio; trading off revenue opportunities and cost avoidance
- Identifying potential sources of new or complementary technology
- Assessing competitors’ capabilities and intentions
- Anticipating technical shifts
- Ensuring your company actually obtains the IP purchased in a merger or acquisition
- Using IP elements when externally sourcing technology
Impact of Intellectual Property Opportunities Abroad
- Assessing your foreign filing strategy
- Investing in developing countries using your competitors’ best technology
- Extracting value in developing countries from old or expiring IP
- Filing intellectual property with the future in mind
- Understanding the business distinctions between patents and trade secrets
Running a Sustainable Business: Integrating Business, Technical and IP Strategies and Tactics
- How to take what you’ve learned and make real use of it in your company
- How to get top management buy-in
- How to keep integrated intellectual property management simple
- Alternative approaches to organizing for integrated intellectual property management
- Resources inside and outside your firm to help with integrated intellectual property management strategies, tactics, and tasks
- How to maintain and grow your IP during restructuring or reorganization
Exercise: Creating an action plan for sharing what you’ve learned and integrating IP into your company
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| This course is designed to aid cross-functional or department driven initiatives involving intellectual property. Participants may include senior executives and managers in engineering, R&D, business development, marketing, product planning, strategic planning, finance, and general management. |
| Schedule |
Day 1 - 8:30 AM - 5:00 PM
Day 2 - 8:00 AM - 4:00 PM
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CEU :
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1.45 |
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| Download Course Brochure (PDF) |
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Comments from Past Participants
"This course is very relevant to the increasing focus and appetite for innovation. The construct of 'technology business IP' is a good one for companies trying to innovate. Paul uses real-world stories and data to highlight important points. Great presenter and instructor!"
Pete Swenson
Director, Technology and
Advanced Products
Tennant Company
"I found the value extraction and managing the IP portfolio very helful for my projects. I will be applying these tools and processes to the technology project I'm involved in. The course is very well presented with great case examples."
Dr. Paul Patel
Principle Scientist/Project Leader
Concept Incubator - Palo Alto
Roche Diagnostics Operations, Inc.
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Check
Out Now
Preview the Intellectual Property course in this webinar,